Public Relations of Toyota Essays

Public Relations of Toyota Essays Public Relations of Toyota Essay Public Relations of Toyota Essay Public Relations of Toyota Throughout the years Toyota has enjoyed a solid reputation for half a century. Toyota produced quality, durable vehicles that outlasted and outperformed many vehicles. However Toyota has been hit with a lot of scandals and has been misunderstood. Toyota is now taking steps in the right direction to minimize negative situations involving the accelerators on some of its vehicles. Toyota is now reconnecting to their customers and changing the outlook on their views of Toyota as a whole! The public relations professionals are working hard at developing a good, positive relationship between a firm and the public it serves. With investing in great public relations for your business will help your businesses success. Great Public Relations, supporting your business can create and build up the image of successful company. During times of adverse publicity an effective Public Relations professional, can remove the misunderstanding and can create mutual understanding between the business and the public? Toyota strives to assist the communities where we live and work by supporting local organizations focused on the areas of environment, education, and safety to family’s everywhere. In addition, Toyota partners with several regions, in the Northeastern, Midwestern, Southeastern, and Western of the U. S. Toyota is a company based for family and values their customers with great customer service. In almost every city there is a Toyota dealer near to help service every Toyota customer needs. Public Relations play an important role in developing a credible and recognizable brand online and offline for any business and it harnesses the power of third party testimonials in the media. Public Relations, delivers a tremendous return on investments because the articles and stories generated in the media are credible. When a Public Relations program is implemented in conjunction with marketing and advertising programs, a brand can be developed and strengthened over a period of time. A successful brand always comes from customers with their love and support for the company brand. In addition, all of great things that customers think of the company’s brand it what builds the company’s brand image. Toyota Public Relations professionals recognized this when building the brand of their company, since they had their very first fall, with recalls and accelerators on some of its vehicles. Toyota was first founded by Kiichiro Toyoda in 1937 as a spinoff from his fathers company Toyota Industries to create automobiles. The name Toyota is from the founders name (Toyoda) the Toyota symbol represents the T in Toyota. The Toyota symbol is all the letters of Toyota, stylized and overlayed. The two interlocking circles inside the larger circle represent Toyota the company and the customer/consumer and represents their inter-relations and importance to another. The larger circle represents the world and the idea that Toyota and their customers are a part of it. Toyota spent roughly $1 billion on marketing during the fourth quarter of 2009 alone in an attempt to help drive up sales of its vehicles in the U. S. (W. Scott, 2010). Although Toyota has had to shift gears from that proactive push and into a reactive mode more recently, the automaker expects to spend less on advertising in 2010 than it did in 2009. But industry experts say the automaker must remain aggressive if it hopes to grow sales and repair its image (W. Scott, 2010). Toyota is now making steps to rebuild their image, in a great way, the first positive step in what will most likely connect with public relations overhauls that aim to socially re-connect Toyota to their consumers. Toyota’s new technique of brand marketing has given other Public Relations professionals a creative method to follow when creating campaigns for their customers. In addition, In order to keep the publics perception is the publics reality, and the perception is slowly but surely looking great. Hence, it is very crucial for any business to run a public relations campaign, however, the traditional modes of running such a campaign are slowly becoming obsolete. It is extremely important for more and more businesses to update their, public relations campaign for the 21st century. And also, to act immediate with new methodologies and tools, which include blogging and social media sites. In today’s society the Internet allows companies to take on a new benefit that they would not be able to use in the real world without technology. Creating different services online will ensure your company’s brand is stronger than the rest. Online customers can interact with the company’s brand and its identity in a way no other medium can. Social media sites, such as Facebook is a vast opportunity for businesses to promote their brand online to millions of people at once and at no cost. Today, Toyota’s social media strategy is to urge the public to invent ways to use Toyota’s technology in new, innovative ways, ways that will help â€Å"make a better world†. This new strategy will work brilliantly to create millions of consumers and buyers for the company’s brand (Toyota) and keep them interested in what the company has more to offer. Toyota uses social media sites such as Facebook, Twitter and YouTube to create a digital dialogue with its customers. Kimberly Kyaw, Senior Media Strategist, for Toyota Motor Sales, U. S. A. , and Inc. as hired on by Toyota to in 1999, to lead Toyota’s digital media strategy and planning for general and multi-cultural markets (imediaconnection, 2012). Soon after Kyaw, handled escalated customer cases when appropriate, offered goodwill to maintain customer satisfaction loyalty. Developed marketing strategy (objectives, targeting, positioning, messaging, source of sales and key market/consumer insight s) to inform communication creative plan. Analyzed quantitative and qualitative data and identified consumer and market trends to create actionable recommendations for future vehicle enhancements, lifecycle planning pricing. Kyaw, provided the company with the necessary information Toyota now has connections with 500 plus networkers that interacts with social media scene. This will allow customers and employees to interact and suggest ways of improving the company’s services and products. Since the beginning of Toyota’s test run with social media sites they have used such sites to help promote events and initiatives such as â€Å"Try before you buy†. This method is used for many potential customers for Toyota, who are looking into buying new Toyota vehicle. Or perhaps, may be in the market for a new vehicle and want to experience driving without dealing with a sales associate. This is Toyota’s new secret weapon called â€Å"Toyota Rent-A-Car† (TRAC) it gives drivers the opportunity to enjoy a new Toyota or Scion before committing to a purchase or lease. Also, being dealer-based means that you can purchase a TRAC vehicle if your weekend romance with a Toyota or Scion rental turns into a long lasting love affair! This new marketing method for Toyota has been a success and contributed millions to the company. This has also been the most engaging factor on Travelocity, with advertisement in the last year. Toyota, also used social media to promote their Toyota Pro Celebrity Race, it has brought together a star-studded field of Hollywood’s elite to race for charity. The race is brought on by many stars from film, television, music, sports and fashion that will showcase their newly earned racing chops in identically prepared, race-ready Scion TCs on the historic 10-lap, 1. 97-mile street circuit through the downtown streets of Long Beach in Southern California. On behalf of each celebrity racer, Toyota donates $5,000 to racing for Kids every year and another $5,000 to the winning racer’s charity of choice. Racing for Kids, a national nonprofit program benefiting children’s hospitals throughout the country, (in this case, Miller Children’s Hospital in Long Beach and Children’s Hospital in Orange County, Calif. ), was created as a way to connect sick children with their favorite celebrities and race-car drivers. Toyota has donated more than $1. 9 million to various children’s hospitals since 1991, on behalf of this race and its participants (ELB, 2011). Just like any business there are ups and downfalls, and Toyota has seen their fair share of both. In 2009, Toyota came under attack by the National Highway Traffic Safety Administration that established 3. 8 million of its vehicles of having an unintended acceleration defect. This was led to a tragic accident with a California family who was an owner of a Lexus a (Toyota vehicle) losing four people in the car due to the floor mat, being on the accelerator. Although, the federal agency said it was still investigating the exact cause of the acceleration problem, this still left Toyota owners concerned and terrified. This was brought to the media on a silver platter, with the news, and dealerships everywhere. Toyota released a letter, with apology and tried to correct the problem but mistakenly made matters worse. The letter was misleading and didn’t sound sincere nor did it correct the problem it clearly stated that there was no major problem with the Toyota vehicles. This almost destroyed Toyota makers as a whole! However, Toyota took action and right away got great public relations personnel, and they started monitoring their campaign sites often with updates daily. Toyota corrected the problem with the media and consumers by providing the customer with newer and better quality vehicles. They are slowly but surely rebuilding the trust of their loyal customers and regaining them back. They have made a remedy to the situation with providing safer vehicles. Toyota’s Public relations personnel addressed consumers concerns and followed up with action. As a public relations professional in the 21st century, it’s important to constantly reach out to the public, not only to enhance your company’s appearance, but to do on to he customers in a good as well. Even though Toyota will undoubtedly be under the magnifying glass for their latest recall, having a public relations professional can be an excellent card to pull when having a downfall. The Nonprofit and for-profit businesses have multiple similarities and difference. The different marketing concepts contribute to the differing factor being the purpose of for-profit marketing is t o encourage customers to buy, while the purpose of nonprofit marketing is to encourage people to give as a charity. Investment returns may vary between the two, although the principles of marketing still remain the same, however some of the methods must be different. In that being said, the main purpose of marketing for-profit businesses is to inform potential customers in your target market to let them know about your product or service and how it can benefit them, with a goal of selling it in exchange for money. The business keeps the money, and the customer enjoys the product or service that they had purchased. However, for profit marketing focuses on developing new markets and ideas, for existing products or identifying markets for new product lines ahead. Then so, as non-profit business markets the work it does. Building customer awareness is the main factor of the marketing industry. The customer gives money to the organization in exchange for the opportunity to contribute towards its humanitarian work and good deed. For profit marketing, focuses on keeping the funds, while the individual retains their knowledge from the organization. Meanwhile, the organization uses the money to make a difference in society and to its organization as well. For-profit business can market using a variety of methods, such as marketing mix, target market identification, position, branding, and public relations and advertising. The not for profits organizations use the majority of these methods; for instance, the non-profit will conduct market analysis to identify potential donors and sponsors. Nonprofits organizations are tax exempt. Most of them are supported by their members of the organizations who take pride in the organization. Nonprofit organizations have members who contribute to the organization. They also have donations and grants that help support their organization which makes them different from a for profit business. A nonprofit organization maintains its great reputation by helping others and giving back to the public. The difference between the marketing of the two types of businesses is the fulfillment of the customer need. Unlike the for-profit makes a profit on the sales from the customer’s purchases. Meanwhile the goal of the for-profit marketing customer has a need of their own that they want to fulfill by making purchasing to their business of choice and getting great customer service in return. There are many nonprofits businesses that do conduct retail sales of promotional items to help raise funds, but this is not their primary product or service, this is just a short term offer to make customers feel good about their purchasing by also contributing to a good cause. In today’s society building and promoting a company’s brand takes a lot of effort and hard work. There are many different methods that public relations professionals can take a hold of when rebuilding a company’s brand or even making it better than before. The changes in the 21st century have made it easy for non-profit and for-profit businesses to communicate to the media. Great Public Relations professionals know how to conduct business in a professional way with the media and still uphold the company by supporting their image. Public relations professionals will and always further enhance the likelihood through its own growth and development and will produce more success towards businesses. By Public relations professionals having a prompt respond to the media can help the businesses image and withhold their loyal consumers. Great Public Relations professional always has a plan and they direct the development and communication of informational programs to maintain favorable public and stockholder perceptions of an organizations accomplishments and agenda. Indeed, a great public relations professional is great to have on your side when coming into a downfall with a company and needing help with a spokesperson. All in all Public relation personals contribute success to many company’s and organizations.

Candy Coffee Filter Chromatography

Candy Coffee Filter Chromatography You can do paper chromatography using a coffee filter to separate the pigments in colored candies, like Skittles or MM candy. This is a safe home experiment, great for all ages. Difficulty: Easy Time Required: about an hour Candy Chromatography Materials Basically, you need colored candies, a coffee filter or other porous paper, and salt water for this project. Skittles or MM candiesCoffee filterTall glassWaterTable saltPencilToothpicksPlate or foilPitcher or empty 2-liter bottleMeasuring cups/spoons Procedure Coffee filters usually are round, but its easier to compare your results if the paper is square. So, your first task is to cut the coffee filter into a square. Measure and cut a 3x3 (8x8 cm) square from a coffee filter.Using a pencil (ink from a pen would run, so pencil is better), draw a line 1/2 (1 cm) from the edge of one side of the paper.Make six pencil dots (or however many colors of candy you have) along this line, about 1/4 (0.5 cm) apart. Underneath each dot, label the color of the candy you will test on that spot. You wont have space to write the whole color name. Try B for blue, G for green, or something equally easy.Space 6 drops of water (or however many colors you are testing) equally distant on a plate or piece of foil. Position one candy of each color on the drops. Give the color about a minute to come off into the water. Pick up the candy and eat it or throw it away.Dip a toothpick into a color and dab the color onto the pencil dot for that color. Use a clean toothpi ck for each color. Try to keep each dot as small as possible. Allow the filter paper to dry, then go back and add more color to each dot, a total of three times, so you have lots of pigment in each sample. When the paper is dry, fold it in half with the color sample dots on the bottom. Ultimately, you are going to stand this paper up in a salt solution (with the liquid level lower than the dots) and capillary action is going to draw the liquid up the paper, through the dots, and toward the upper edge of the paper. The pigments will become separated as the liquid moves.Prepare the salt solution by mixing 1/8 teaspoon of salt and three cups of water (or 1 cm3 of salt and 1 liter of water) in a clean pitcher or 2-liter bottle. Stir or shake the solution until it is dissolved. This will produce a 1% salt solution.Pour the salt solution into a clean tall glass so that the liquid level is 1/4 (0.5 cm). You want the level to be below the sample dots. You can check this by holding the paper up against the outside of the glass. Pour out a little salt solution if the level is too high. Once the level is correct, stand the filter paper inside the glass, with the dot side down and the edge of the paper wetted by the salt solution. Capillary action will draw the salt solution up the paper. As it passes through the dots, it will begin to separate the dyes. You will notice some candy colors contain more than one dye. The dyes separate because some dyes are more likely to stick to the paper, while other dyes have a higher affinity for the salt water. In paper chromatography, the paper is called the stationary phase and the liquid (salt water) is called the mobile phase.When the salt water is 1/4 (0.5 cm) from the top edge of the paper, remove it from the glass and place it on a clean, flat surface to dry.When the coffee filter is dry, compare the results of chromatography for the different candy colors. Which candies contained the same dyes? These are the candies that have corresponding bands of color. Which candies contained multiple dyes? These are the candies that had more than one band of color. Can you match any of the colors with the names of the dyes listed on the ingredients for the candies? Further Experimentation: You can try this experiment with markers, food coloring, and powdered drink mixes. You can compare the same color of different candies, too. Do you think the pigments in green MMs and green Skittles are the same? How can you use paper chromatography to find the answer?What do you expect to happen if you use a different type of paper, such as a paper towel or a different brand of coffee filter? How do you explain the results?

Assignment 2 Example | Topics and Well Written Essays - 500 words - 15

2 - Assignment Example large data set though the use of bubbles and curves to show how the developing countries are in the same direction towards health and prosperity that developed countries had already taken long time ago. In his presentation, Steven Pinker argues that violence has been on a declining trend over the years and the current generation presents one of the most peaceful in human existence. The decline can be attributed to rapid changes in the social developments that humans have undergone over the years leading to better means of solving problems and handling disputes. He attributes to the fact that his claims have always evoked skepticism, incredulity, and sometimes anger among social analysts and scholars who have reasoned otherwise. He supports his claims by reasoning that people tend to estimate the chances of occurrence of an event from the ease with which they are able to remember the examples and scenes. People have a distorted view of violence due to the information that they receive on a daily basis. Both the speakers have proved successful in the delivery of their information through the use of diagrams and illustrations that tend to support their claims. In this respect, Hans has clearly demonstrated his presentation by showing the audience how the Gapminder operates in its attempt to compress large data sets. The reason why Steven Pinker did not use more practical examples that will be understood easily by the audience is because his presentation is based on social issue while that of Hans is based on scientific matter. Social matters are not easy to demonstrate so that everyone can have a clear understanding of the issues being presented. The audience seem to be satisfied and fully understood the presentation by Hans Rosling mainly because it is well supported by facts and clear illustrations which he offers to present to them. On the other hand, the presentation by Steven Pinker has left more questions than answers and most people in the audience seem

Prompt Essay Example | Topics and Well Written Essays - 500 words - 1

Prompt - Essay Example Owning stuff is important in life for example you own a house. If one owns a home they are high chances of moving in that house and living in it as long as one likes. I am able to control myself and am able to install anything I want in the house since a got no limitation and I fill safe. The other advantage of owning a property is that the cost is reduced since in get it does not need to rent it from other people. The most things that make me grateful is that my friends made me who I am by motivating me. Spent most of their time with me until I realized my dream they were with me the time I needed them the most am grateful for they are friends with a purpose. Generally opposite does not attract it is just a believe for the most of the people. Most of the successful relations are not between the people who are polar opposite of each other. The people you are likely to meet and make friends with are not of the opposite your social circle is going to be made of people who have something in common between them. Mostly the behaviors most friends are of the same behavior and they are only comfortable when together. I would tell him to start a program that would enable the youths to realize their dreams and see their dreams come true. I would also tell him about starting a program of funding the youth and giving that will equalize all the youths in no matter the color. Discrimination among the youths is bad since it affects most of the youths life and they fill hated making them fill worthless in life. I had a friend who really inspired me in my school life I can’t say that he was perfect but all I can say is that he was right he made sure that he full filled his goal and achieved what was best for him he was ahead of me in school but I followed his steps. All I wanted in my entire school life is to live just like him he was my role model. He was not discriminative despite the color he was an inspiration

The Hobby of Running Essay Example for Free

The Hobby of Running Essay Running as a hobby is recommended because it is beneficial in helping to improve health, helps you to meet new people and is versatile and relatively inexpensive. Running is also a useful tool in reducing stress and provides other psychological benefits. Running is a relatively easy hobby to take up. Running requires no new skills. You can begin running at any age with many people over 40 taking their first running steps as they embark on the path to health and a new and exciting hobby. The cost to start running is low requiring only a good pair of running shoes and a supportive sports bra for women. No expensive equipment or gym membership is required to be a runner. You can run anywhere virtually year round. You can run almost any time of day or night that suits your preference. There are many social benefits from running. You can join a running club to meet new people, find a training partner, or simply to pick up running tips from others. Running with a buddy can help strengthen the bond of friendship as well as provide the safety aspect of running in pairs. If one runner gets sick or injured the second runner can assist. An attacker will be less likely to attack a pair of runners or a group of runners than a person running solo. Running clubs often host social runs and also serve as a team cheering squad during long runs. There are fundraising training groups such as the Arthritis Foundations Joints in Motion Training Team or the Leukemia and Lymphoma Societys Team In Training, which will train you to run a half or full marathon in exchange for fundraising efforts. Many organized races are fundraising events for local organizations such as schools and churches and national organizations such as Ronald McDonald House Charities, Scottish Rite Hospital for Children and Team RWB supporting America’s veterans. Not only will you be helping yourself with the gift of health but you will be supporting a great cause and helping others along the way with a portion of your entry fees being used for these charitable causes. Running for leisure can help you to improve your health in many ways. It reduces the risk of heart attack by lowering your blood pressure and raising good cholesterol. Running helps reduce the risk for osteoarthritis because it is considered to be a weight bearing exercise which helps to increase bone density. Recent studies also show that it also helps in the fight against osteoarthritis because it helps increase oxygen flow and flushes toxins out of the body. It is believed that the impact of running generates eight times your body weight as an impact on your joints and this is thought to increase the production of proteins in cartilage that makes your bones and joints stronger (Thomas, 2013). Running is a great method for helping you to lose weight or maintain a healthy weight. Running helps burn calories in two ways; calorie expenditure during and immediately following the run and by building muscle. The calorie burn from running is approximately 600 calories per hour based on a six mile run at 10 minutes per mile. To calculate the total calorie burn for running use a calculation method of . 75 x your weight in pounds (lbs. ) (Burfoot, 2005) . Muscle built and maintained by running also helps in all day calorie burn. Muscle burns calories and fat does not therefore the more muscle mass you build the higher your metabolism will be and the more calories you will burn even at rest. Running is a great way to relieve stress and has been used by mental health experts to treat depression and addiction. Running for 20 to 30 minutes releases endorphins leading to a relaxed and peaceful feeling. Longer distance running increases the release of endorphins and can lead to what is known as the â€Å"runner’s high†, a feeling of euphoria which is also often associated with completing an endurance event such as a half or full marathon. Running allows you to use the time on the trail to clear your head and think about issues that you are struggling with. Often times the problems that seemed daunting before a run can seem smaller or non-existent afterwards. Speed running or completing a few sprints are healthy ways to release the emotional negativity that comes with anger and frustration as long as it is done safely. The positive energy from overcoming obstacles of completing a run in a certain amount of time or meeting the goal of completing a distance run can provide mental benefits of helping you to learn about your personal strength and mental focus. This new found self-confidence and knowledge about yourself can also be transferred to other areas of your life and help you cope with issues in a healthy way. Whether you are running to lose weight, running alone or with a group, running away from stress, no matter the reason, the road to better health begins when you decide to lace up a pair of shoes and put on foot in front of the other.

Violence in the Media Essay -- Essays Papers

Violence in the Media What makes the Roadrunner and Coyote cartoons so funny and memorable? Of course, the explosions, hits and falls the Coyote takes while in pursuit of the Roadrunner. Pediatrics, a pediatrician read magazine, wrote an article on the influence violence, such as that in cartoons and other forms of media, has on children from ages 2-18 titled â€Å"Media Violence.† â€Å"Although recent school shootings have prompted politicians and the general public to focus their attention on the influence of media violence, the medical community has been concerned with this issue since the 1950s,† says American Academy of Pediatrics, the author of the article in November of 2001. The article calls for a need for all pediatricians to take a stand on violence in the media and help to make sure their patients are not influenced negatively mentally or physically by violence in the media, using multiple statistics from many publications. â€Å"Media Violence† fails to be persuasiv e, however, due to its failure to show any evidence that its statistics are true. â€Å"American children between 2 and 18 years of age spend an average of 6 hours and 32 minutes each day using media (television, commercial or self-recorded video, movies, video games, print, radio, recorded music, computer, and the Internet),† claims the article citing the Kaiser Family Foundation Report in 1999. This helps to show that media is definitely a major part of a child’s life which would definitely help to make in an influence, but how does a child have time for all of this media usage between school and homework? Another statistic the author uses claims by the time a child is 18, he or she will witness over 200,000 acts of violence on television alone, stated by a Un... ...ph of the section titled Influence. These are statistics of deaths among the pediatric population caused by homicide, suicide and trauma. These statistics are believable and seem to be cold hard facts, but still, even with sympathy for deaths among children, no facts are presented to show that any of these deaths had anything to do with violence in the media. With many scholarly authors, the argument is clear and well fought, but due to the lack of show of studies or reason behind statistics, the argument is lacking believability and ends up coming across as having the same impact as saying that car accidents among women are caused by the increase of caffeine in a woman’s system over the last decade. It could be backed up with statistics of car accidents and evaluating of caffeine intake, but without connecting the two it is unbelievable, just like this article.

Gender role Essay

Falling Angels is a trip the jobless fantastic toe choreographed by Jiri Kylian and is accompanied by the song Drumming from Steve Reiches. The relationship between the music and the move is fully represented in sections throughout the piece. Kylian finished the dance in 1989 which is a period when there was a commixture of music and freedom within the move workforcet of dance. Falling Angels is performed by octad women dancing to rhythmic drumming. Women in that period of fourth dimension had stepped forward in their position of power and were equal to men in the economy, this may have been a reason Kylian chose alone female dancers. Kylians composition expresses emotions through movement which connects to the reference and creates an understanding of the messages being portrayed. These messages that women had gained equality were portrayed through the employment of dynamics and motifs as well as sharp and percussive movements. Is it possible for Angels to fall? Jiri Kylian’s work Falling Angels raises many controversies about the interpretation of its steps and movements. Some employ a feminist frame of analysis, and the role women portrayed in the twentieth century of western culture. Others believe it to have no underlying significance or meaning other than the beauty of the movement. This research will demonstrate that Falling Angels reflects the female role in the twentieth century of western culture. This study will analyze Jiri Kylian’s understanding of women, and how they were depicted during the late twentieth century. It will be determined that Falling Angels reveals Kylian’s view of women through the medium of dance as informed by surrealism and minimalism. In the choreography, his choices of surrealism and minimalism help portray his understanding of women. These choreographic choices communicate Jiri Kylian’s underlying message and inspiration for the work of art. By studying Jiri Kylian and his meaningful decisions, the true intent of his work unveils, and the question if Angels can truly fall will be revealed. The purpose of this study is to analyze the choreographic elements of surrealism and minimalism in Jiri Kylian’s Falling Angels, and describe how these elements influenced the choreography to depict the female role in the twentieth century of western culture. The beginning of Falling Angels is a period of silence during which eight women walk from the shadows of upstage into scattered positions in front of the audience. They correspond calmness and composure adding a sense of a kinesthetic awareness within the dancers as they slowly advance A short, invariable drum beat made by the stick tapping on a bongo drum begins and the dancers respond by fish fillet in turns and performing a single flapping motion to poise themselves in isolated areas inside individual light spots shaped like squares. The flapping is controlled and could be understand as a symbol representing the movement of an angel, hence the cognomen of the dance. The setting of the stage involves black curtains and bright lights focusing on the centre of the stage. It compliments the tight black leotards and skin biased flats that the women are wearing and also focuses on the features of the womens torsos and faces. The movements in this section are non-locomotor and comprised of changes in dynamics. Motifs such as the gestures of flapping, tingle and lunging then swaying.

Half-Full or Half-Empty?

Half-full or Half-empty? How many of us grew up believing in Peter Pan philosophies that thinking happy thoughts would make everything better? Or at â€Å"every clouds has a silver lining†, â€Å"the glass is always half-full? † and that no matter how awful life is has been â€Å"there’s a light at the end of the tunnel. † Otherwise, you were at varied enormous principle, raised on the belief that by thinking the worst of everything and everyone, you’d be better prepared for disappointment†¦ Psychologists believe that an optimistic attitude is the stairway to success and contentment.It has shown that a positive thinker is more resilient in the fare of difficulties, but they also have healthier lifestyle habits and can cope with stress more easily. And being an optimist has also some benefits, it can reduce tension and enhance emotional being. They’re noted for their ability to see the good of everything, viewing the world as a place of f ull adventure and opportunity. Pessimism brings loss. It ruins hope and possibilities. If a person is pessimistic, he/she doesn’t hope for a better future neither do something to achieve. He doubts his ability to overcome the obstacles along the way.At the end, he/she will just stay where he/she is, without making progress. Because pessimism, people can waste years, even their whole lives. There are ways on how to overcome pessimism and be an optimistic. First, find a cause you believe in. A â€Å"cause† from the bottom of your heart has a blazing courage that can overcome any pessimism. For example, if you think that you can’t pass the test in your school, just bear in mind your true purpose of that test and make you inspiration as a tool for you to make it. Read inspiring stories and connect to your spiritual source. We all know that are strength is limited.By praying, you connect a supernatural force that gives strength you need. For many people, this is the stronger power source. Focus on the possibilities, not in the impossibilities. Of course people become pessimistic when they focus their mind on the impossibilities. All they see is the darkness of the challenges ahead. In that way, all they think is overwhelmed by the difficulties. So remember to focus your mind on the possibilities. See how can you go through all these and be victorious. Pessimism is something we face now and then. Let’s overcome it so that we qualify as leaders in life.

Free Essays on Carmen Jones

How A Widow Grieves At 28, Nicole Reda is learning that letting go of the pain over losing Greg means letting go of him. So she's adopted a few of his habits Nicole Reda's house is spotless. She has two young children and no hired help, but there isn't a Tonka truck in sight. The one sign of clutter is basket after basket of warm, crisply folded laundry. You can see your reflection in her living-room floor. Nicole used to be the messy half of her marriage. Her husband Greg was the family maid, quietly picking up other people's stuff. He wiped the bathroom mirror with Windex after his morning shower and gently insisted that he and Nicole rotate which chairs they sat in so no single cushion sagged from overuse. He actually enjoyed changing diapers. Ever since the Tuesday when Greg, 33, did not return from his 95th-floor office at 1 World Trade Center, Nicole has been the one sweeping and scrubbing. "I think that by cleaning and leaving his clothes in the closet and keeping things just the way he had them, it's like some part of him is still here even if the time is passing," she says. The meat loaves and pasta from the neighbors arrive on Nicole's doorstep just once a week now. A month ago, she spentand slept throughher first night without either her brother or her mother camped out on the futon in the computer room. Nicole stopped praying that the rescuers would turn up a wisp of Greg's DNA; on Sept. 22 she buried him without a body or a casket. Nicole is just 28, but she had already spent nearly half those years with Greg. Both born and raised in Brooklyn, they met the first week of her freshman year at Pace University. They watched Ghost on their first date. Defying the marriage-and-kids-can-wait trend, they bought a starter house on Long Island almost three years ago. Nicole quit her job as a speech therapist to stay home with the children. Greg's hour-and-a-half commute to the insurance brokerage firm Marsh ... Free Essays on Carmen Jones Free Essays on Carmen Jones How A Widow Grieves At 28, Nicole Reda is learning that letting go of the pain over losing Greg means letting go of him. So she's adopted a few of his habits Nicole Reda's house is spotless. She has two young children and no hired help, but there isn't a Tonka truck in sight. The one sign of clutter is basket after basket of warm, crisply folded laundry. You can see your reflection in her living-room floor. Nicole used to be the messy half of her marriage. Her husband Greg was the family maid, quietly picking up other people's stuff. He wiped the bathroom mirror with Windex after his morning shower and gently insisted that he and Nicole rotate which chairs they sat in so no single cushion sagged from overuse. He actually enjoyed changing diapers. Ever since the Tuesday when Greg, 33, did not return from his 95th-floor office at 1 World Trade Center, Nicole has been the one sweeping and scrubbing. "I think that by cleaning and leaving his clothes in the closet and keeping things just the way he had them, it's like some part of him is still here even if the time is passing," she says. The meat loaves and pasta from the neighbors arrive on Nicole's doorstep just once a week now. A month ago, she spentand slept throughher first night without either her brother or her mother camped out on the futon in the computer room. Nicole stopped praying that the rescuers would turn up a wisp of Greg's DNA; on Sept. 22 she buried him without a body or a casket. Nicole is just 28, but she had already spent nearly half those years with Greg. Both born and raised in Brooklyn, they met the first week of her freshman year at Pace University. They watched Ghost on their first date. Defying the marriage-and-kids-can-wait trend, they bought a starter house on Long Island almost three years ago. Nicole quit her job as a speech therapist to stay home with the children. Greg's hour-and-a-half commute to the insurance brokerage firm Marsh ...

Launch Team How to Build and Manage a Book Launch Team

Launch Team How to Build and Manage a Book Launch Team How To Build and Manage Your Book Launch Team When it comes to launching a bestselling book on Amazon, the biggest leverage an author can invest in is building a stellar book launch team.Your launch team will receive an early bird copy of the book, read through it, and write an honest review to be posted when the book is live.But a launch team can be much more effective in other ways too that we will look at in this post.In this post, I will walk you through the steps for building, guiding and managing your book street team. If you follow this system, you will be investing in the most critical part of your book launch, setting your book up for the long term success it deserves.What is a Book Launch Team?Your launch team, also known as a street team, is a group of people who are going to set you up for success when your book launches. They could be fans of your previous work, readers of your blog, friends who want to support you, or the members in your mastermind group. And, ideally, a combination of all of the above.The launch t eam has a massive impact on, not only the success of your book launch but, the long term success of the book. They are a group of people who are passionate about your book, your brand, and they want you to succeed as much as you do.Your job, as the author of the book, is to guide your team to take action both before the book is launched and then during the launch window. Why do you need a book launch team?Launch team members will help you to get reviews during the launch and, help you to share the book launch as well as get downloads for your book. If you have a weak launch, you have weak book sales and you’ll be forever struggling to drive traffic towards your book.Your launch team will read the book before anyone else and prepare an honest review of the work to be posted during launch week. Amazon favors books with review activity. The more Amazon reviews you can get posted, your book moves up the rankings faster and gets promoted by Amazon under the â€Å"books you also m ight like† section.Reviews also increase book sales. If you manage to get 20-30 reviews in the first week, this would create serious momentum for your book rankings. It is the best social proof that your book is getting read and people are taking an interest in the content. The bottom line: Reviews convince browsers to buy. Amazon will rank your book higher as well if there is activity taking place.Building Your Team: Where do I recruit?The question that I often get is, â€Å"Where do I find people to join my team?† This is a challenge if you don’t have much of a   following and have never launched a book before. Let’s assume that this is your first book launch and you are looking for people to join your launch team. Where do we begin to build? Who can we ask?Here are a few suggestions for building a book launch team:Make a list of 20-30 people you can contact directly.These can be business contacts, online relationships, or subscribers to your email lis t. This list functions as your core team, what I call your level 1 launch team. They are the most committed to your launch. Perhaps they joined a previous launch you had and now they want to sign up for this one as well.Post to your Facebook/Social Media Platforms/Mastermind Groups.This is where you can gather a lot of your level 2 launch team members. If you are going for a large launch team, this would be the next phase. If you want to keep it more personal and limit the number of people, just follow through with the first step and leave it at that.Keep in mind, with your level 2 launch team, you could get anywhere from 20-200 people sign up. The reason we call it a level 2 group is, many of the people joining may not know you personally, but they have an interest in your book. But the question is, how committed are they to following through?It is just a fact that not everyone on your team is going to follow through. Maybe they didn’t like the book, they had no time to read it, or, they were uncertain what to do during the launch. There is the possibility that they won’t leave a review for whatever reasons. This is why we have to be clear with our launch team as to:What actions to takeWhen to take it, and;How to implement the action planThe best you can do is encourage people throughout the launch and keep the pressure momentum turned on. This is where team incentives and providing value will deliver in the end. When people feel as if they are a part of something important, they are more likely to follow through.Team Incentives: What to offer?This is the part of the process in launch building that you can really make a difference to the strength of your team. By adding incentives to what you can give your team, you will increase the commitment of your team.Decide what you will give to your team to offer quality incentives that makes them feel a part of the team.What can you offer a launch team?Check out Kevin Kruse’s post â€Å"Sample i nvitation to build a launch team.† In this invitation to join his street team, Kevin offered up a bundle of incentives to the launch team when he published 15 Secrets Successful People Know About Time Management. Some of these perks included membership into a Mastermind Group on Facebook and an exclusive â€Å"ask me anything† webinar before the launch.Likewise Michael Hyatt, when he launched Living Forward, offered launch members an exclusive look into how the book launch was structured as well as access to a special 30-minute group phone session with him prior to launching the book. So, what you can offer your launch team is:The digital version of the book way before anyone else sees it. This can be in PDF or Mobi file. For creating a PDF or mobi file of the book, check out the free calibre software.A free hardcopy of the book delivered right to your door.A free webinar or a facebook Live QA session: you can get close and personal with your team by hosting a live webi nar where you talk about the book, get into behind-the-scenes strategies of the launch, and share inside tactics that nobody else can get.Exclusive access to a private Facebook group. Here you can post videos, share posts, and converse with your team in real time as they get excited about the launchFree training videos based on the content of your bookAdditional freebies that you want to share with your team.An advance copy of a workbook that you will be offering to subscribersEarly access to course material that won’t be available until the book is launched.The goal is to provide your team with a lot of value so that they know they are part of something important. This will increase the level of commitment you will get from members reading and promoting the book during launch week.Building a Quality Launch TeamWhen it comes to launch team members joining your team, it isn’t about the numbers. It is the quality of the team. It is much better to have 40 people who are c ommitted than 200 that just sign up and don’t do anything. You want your team to be involved and take action. So, how do you build a quality street team fully committed to launching your book to bestseller status?Here are four strategies for building a quality launch team:Reach out to people personally. By contacting people you know on a personal basis you can get a solid commitment from that person with a personal email.Create an application form process. This creates a barrier to entry. The people who are serious players will fill out and commit. You can check out an application form template right here. In the application process you let the potential member know what is expected and what they will be responsible for. The application process creates accountability and exclusive access to the launch team material.Invite people who you have worked with and trust, such as podcasters, bloggers and influencers, to help you with the launch.Create a team of committed reviewers an d promoters to set the launch on fire when it takes off.How to Manage Launch Team ExpectationsThis is when you are up front with the launch team about what is to be expected during the launch. What actions are you asking them to do? On what days will they take these actions? What is at stake as far as the success of the book is concerned.Remember: The success of your launch plan is critical, and the launch team is the all-important component to making it happen.Expectations should be made clear from the beginning. When you put up a post for early bird readers, let them know that taking action is a must. This is the big ask and what you will expect from the team if they are selected to join your launch.Here is what you could ask of your launch team:Read the book before the launch day. Provide feedback if they pick up on such as formatting problems, misspellings, etc†¦Write up an honest review of the book and post it during launch week.Share word of the launch through your social platforms, mentioning the book in a weekly blog post, and starting a discussion about the book in chat forums. This could also include tweets, Facebook posts, or post the cover to Pinterest and Instagram.Share promotional ideas within the launch group. This is where a Facebook Group would come in. Members can easily post ideas and swap strategies for promoting the book.Take a photo of you holding up a copy of the paperback. This would require that the paperback be ready in advance to send to select team members so they have time to take the photo before launch.Provide your team with a list of action strategies they can take during launch week. Let them choose what strategies they like and fits into their schedule. You can encourage the team by adding a points system.The members who take action and complete each promotional strategy earn a number of points. This could lead to receiving even more freebies.Launch Team CommunicationNow that you have your team together with emails, you have set the expectations and outlined the launch plan, now you have to decide how you will communicate with your team. People need to feel connected to you during the launch or else they lose interest and you lose the trust of your team. Set up your method of communication and invite everyone into the launch.Email CampaignSet up at least 6-10 emails to be delivered throughout the launch. You can add your team emails to a campaign in your email service provider such as Mailchimp, Mailerlite or Convert Kit. You can set up email autoresponders to go out on certain dates, or customize your emails as you go.Launch Team Emails: How often and how many?One question that comes up often is, â€Å"how many emails do I send out, how often and what should the content look like? Once again, if you are running a Facebook Group and using that as your main source of communication, I still recommend you have a set of emails set up to be delivered throughout the launch.I send out an email every seco nd day. Here is a breakdown of what these launch team emails would look like:Email #1: Welcome Email: Includes Intro to the team and the PDF of the book.Email #2: How is the book reading? General overview of the launch plan.Email #3: 5 Days Before Launch. Include a video of how to leave a review on AmazonEmail #4: The day before launch- Are you ready?Email #5: LAUNCH DAY! It is time to take action.Email #6: Review reminder, update on book status and current ranking.Email #7: Final reminder. Leave a review and FREE paperback giveaway reminder.Email #8: Final email. Thank you for joining the launch team.What you want to do is take time to customize your own emails. You can space the emails out accordingly. I like to keep them balanced so that the team is getting the support they need without feeling too overwhelmed.Facebook GroupA group you can add your members to for easy access and communication. You can post regularly and easily add video and communicate with regular updates. Membe rs can, as we mentioned, share ideas for promoting the book during the launch day.Even if you do a Facebook Group, I recommend sending out regular emails regardless. Not everyone is going to be into joining a Facebook Group, so communicating with regular emails set up to be delivered on select dates will cover all the bases.Sending Out Your Book to Your Launch TeamThere are three ways you can get the advance copy to your team.PDF Form. Attach the PDF to the welcome email if you are delivering it this way. For larger files, you can drop the book in Dropbox and share the link with your team. Dropbox allows people to download the book without having to sign up for an account.Bookfunnel.com This is a great way to deliver your book. BookFunnel has a yearly subscription fee but it’s worth it if you launch regularly. The basic price is $20 a month for 1 pen name and 500 downloads per month. You can check out the features of bookfunnel right here.The pigeonhole. I’ve used the pigeonhole before and I really liked it. How it works is like this. You upload your book in PDF form to the team at Pigeonhole. You provide them with your launch team emails and then, Pigeonhole posts a chapter a day of your book on their site. Members read right on line and can comment on the book as they work through it.This is a great platform for improving the quality of the book as well. Early readers catch the small mistakes that were missed and you can fix everything up before launching.4 Common Launch Team Mistakes to AvoidIn order to make the most of your launch team, there are different mistakes we see often that you want to avoid.#1 Sending out emails with long gaps in betweenYou want to be consistent in communicating with your launch team. Long gaps in between emails will result in people losing interest and not following through when they should. I average an email every 2-3 days. For a Facebook group, you could post something everyday, even if it is just a short blurb .#2 Failing to set expectationsRemember the list of expectations we looked at in the beginning? By not setting your expectations you are leaving the launch wide open to chaos. Be sure people know what they need to do and when they need to do it. Don’t just assume people will take action. They need you, the author, to lead them. Be upfront and let them know they are with you until the end to take action.#3 Setting your initial price point too highOkay, you might think this is common sense but, you want to launch your book right away at the lowest price point possible. That would be 0.99, and then possibly free after you’ve set set your promo up in the KDP dashboard.If your price is upwards of $5-10, people may not download it. You want your price to be low so the launch team especially can download it to leave a verified purchase.When it comes to Amazon rankings, a book that has the verified purchase tag weighs more than a non verified review. Make it easy for people to download. Set your price low and get the rankings moving. You can increase your price point after the launch.#4 Giving unclear directionsYou want everything to be so easy for your team that it can literally run itself. What this means is, setting up all the steps so that people know exactly what to so. Some of the questions I have had from team members were:Where do I leave   review?How do I leave a review?Where is the link for the book?What is this Goodreads website?You can eliminate confusion and wasting time answering basic questions by setting up the steps so it is like paint-by-numbers. For example, shoot a short video of how to set up a review. Walk people through the process. Video is a fantastic way to visually teach the steps and can be done easily. You can then post it in the Facebook feed or embed the link in an email to be downloaded from Dropbox or Vimeo.It all comes down to planning ahead. By foreseeing possible problems that can slow down your launch, prepare ah ead of time and set your team up for success.The Power of SharingSwipe Copy for Your Team is a set of pre-formatted/written emails and/or posts that the launch team can use to share either via email or online. You want this to be as simple as possible so people can just copy and paste to their social media platforms or deliver by email without it taking too much of their time. The easier it is for your team to deliver, the better.Create swipe copy for your book launch and make this available to your team via dropbox or upload to your Facebook Group. The swipe copy should be easy to use and provide material for sharing online or via email.You should include specific instructions as to how to use the swipe copy. Not everyone has used this before and you will get questions from people if they have difficulty.I would recommend shooting a short video explaining how to set this up on launch day. Show people how easy it is. Encourage them to share where they can and as often as possible.If each of the people on you team threw up a post on their Facebook page, and they had an average of 500 friends each, that would exponentially share your book with a large community that you otherwise wouldn’t have had access to.Setting up a Launch Team Roster for Future BooksOnce the launch is over, your facebook group will most likely be disbanded. You could try to keep it going but after the launch is over, but without a specific purpose for the group that extends beyond the launch, it is a lot of work to keep the interest going. This is where a long term strategy for your books could be put into play.Are you planning to launch another book? Do you want to use some of your core launch members for another book launch? In that case, you could set up a street team of reviewers that are ready to support you on, not only this launch, but all future launches.Remember: a launch team is more than just getting someone to review your book. You could take the relationship to the next level. Consider setting up a private facebook group for people who want to stay in touch and support your work in future launches. And, if they agree to this, it will be far easier to tap into a group that is already in place then recruiting new members.Build Your Launch Team [Master Checklist]Here is a review of the steps to build your launch team.Reach out to at least 20-30 people directly to begin the recruitment process. Ask for permission to put them on your launch team.Expand to social media circles like Facebook, Instagram, or LinkedIn.Put together an incentive package: free digital copy, paperback, question and answer group call, or a sneak peak at the launch behind-the-scenes.Choose your method of communication: email, a Facebook group, or both. [Both methods are recommended together]Be clear about your expectations for the launch [launch goals for reviews, ranking, and book sales]Create a series of emails to send to your group. You can set these up beforehand or create as you go for a more ‘on-the-spot customized feel.Decide the method to deliver emails: gmail template or email server campaign template [recommended]. You can use Mailchimp, free up to 2000 subscribers.Prepare a â€Å"Welcome to my launch team† Video or Post.Send out your Welcome Email. This includes the digital copy of the book. In your email outline the expectations for being on the launch team.Create a â€Å"Swipe File† for the team to share. Deliver this to your team the day before launch.Keep track of your team emails using an excel sheet.Send out a â€Å"review reminder† a week after the launch.Final email/posting: Thank your team for their support during the launch. Follow up on any final incentives promised.Stay in touch with members of your team. Continue to build relationships with people so that your book launch can get bigger with every new book release.Learn How to Launch Your Book for SUCCESSNow that you have a roadmap for setting up your launch team, it is time to get to work. Remember that the best time to start building your team is right now. Work on your relationships with people interested in your material. Connect with other authors and begin to get the word out about your upcoming book launch. It is never too early to start.

Rise of big business Essay Example | Topics and Well Written Essays - 750 words

Rise of big business - Essay Example Presence of abundant iron ore provided found use as railroad ties, bridges and buildings, while coal replaced wood as fuel to drive steam engines, replacing wood. Moreover, factories that had been built by the Union were not shutdown after the war ended, but were converted for peacetime purposes. The agricultural industry represented a significant portion of the American economy, which saw the increased output in production of key crops such as wheat and corn. Therefore, this prompted an increase in demand for labor to fill various positions mills, mines and factories, which were serviced by the huge waves of immigrants at the time (Tindall and Shi, 838-840). Distinctive Features of Businesses Before the industrial revolution, goods were manufactured using traditional ways by mean of cottage industries. Moreover, these goods were produced in small-scale quantities, as the rate of production was slow and inefficient. This all changed with the introduction of manufacturing factories, w hich enhanced efficiency, increased production and boosted the economy. Despite the heavy profits gains, the workers did not enjoy much of it, as their wages were low, in addition, they were also required to work long hours and in unhealthy and dangerous working conditions. The businesses received complaints concerning the lack of having good working environment, since in the factory system, large numbers of workers were brought together in a bid to increase productivity through specialization. However, materials and semi-finished goods were often carried from one place to another for further processing or packing. Businesses benefited from new inventions, which boosted production at a cheaper rate, thus raising the profit margins. Railroads provided an exceptional opportunity to expand the market generating more profits with the growing demand of goods and services. Thus, the growing network of transport led to the establishment of towns, which would serve as new stations for busin esses and industries. Therefore, the growing industries created job opportunities for people, which improved their economic status. In addition, business organizations were formed through the formation of trusts, which specialized in the provision of different goods and services to the society. For instance, some family businesses specialized in banking services while others in the mining industry. This specialization ensured efficiency in production of goods and services, consequently, the leading businesses commanded a larger market share, which enhanced monopoly in the industry. However, this created economic powers among few families. During this period, the American political organization lacked vitality and productivity, as it was marred with corruption and moral decadency. Moreover, politicians, who would appoint their friends and supporters to government jobs, owned large businesses. This assured the politicians of a loyal group of supporters in future elections. This is in conflict with the Laissez-faire theory that the government should have a limited role business. Vertical and Horizontal Growth Vertical expansion of businesses is achieved when a company takes over its suppliers and distributors operations, gaining control over the quality and cost of production of its goods. Vertical growth in businesses